Posted by admin January - 21 - 2012 ADD COMMENTS

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Postagram, the mobile app from Sincerely that lets you create and mail real-life postcards from your phone photos, has worked out a clever real-world integration with Bing for the Sundance film festival this weekend. A street team is wandering the snowy roads of Park City, Utah, taking photos of attendees, collecting their addresses, and mailing them Bing-sponsored postcards.

“Your mailbox has a few bills in it, and other boring stuff like that. The thing that’s going to stick out is when you get a card with pictures of you or your friends,” founder Matt Brezina explains. Especially if it’s a photo of you with your favorite actor. The Sundance Postagrams show the Bing sponsorship logo on the backing board for the photo, and include a link to get a free postcard courtesy of Microsoft’s search engine.

Sincerely’s main business model is still charging for the mail. Brezina isn’t sharing too much about these revenues, but he notes that the average person who sent Sincerely Ink holiday cards this past season spent $23 (each card costs at least $1.69). Sponsorships, meanwhile, are turning out to be an interesting secondary revenue stream. The Bing deal isn’t the first event that the company has done. The Kansas Speedway previously used it as part of a promotion at a NASCAR event, where fans could get photos taken with the cars, drivers, and trophies, then receive the branded mailings.

Brezina tells me that he’s been getting a lot of inbound inquiries from other companies around doing more things like this. Physical postcards may not be something that people will care about in the future as the world gets more and more digital, but right now they’re a key way to share and commemorate the good times, and that makes them a natural tie-in for event sponsorships.

More broadly, consider the Bing (and Kansas Speedway) deals as another indicator of large companies getting savvier about marketing to key audiences. Bing also has a Foursquare integration and a GroupMe setup to get people into its Bing Bar at Sundance. Facebook pages and Twitter accounts may be the bedrock of social media marketing today, but these other companies offer unique ways of reaching people, that cut out the noise from the larger services.



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Posted by admin January - 13 - 2012 ADD COMMENTS

fujitsu featured

Do women need special cell phones? Certain companies, such as Deutsche Telekom or Samsung, seem to think so. Now Fujitsu Japan is ready to roll out [JP] not one but two handsets specifically designed “for girls”, a feature phone and an Android model.

The Android phone, the so-called F-03D Girls’, has been developed in cooperation with popular teenage fashion magazine Popteen:

It comes with a waterproof body, special lights at the bottom and around the camera (see below), pre-installed (and extra-cute) photo frames, and pre-installed apps specifically designed for a female user base.

Technically, the F-03D Girls’ features Android 2.3, a 3.7-inch LCD with 480×800 resolution, 1GB ROM, 512MB RAM, an MSM8255 1.4GHz processor, an 8MP CMOS camera, Wi-Fi IEEE802.11b/g/n, 2.1+EDR Bluetooth, a TV tuner, an e-wallet function, and a microSDHC card slot.

The F-06D Girls’ is one of the very few new feature phones that are coming out in Japan. Fujitsu designed the handset with nicola, another teenage fashion magazine:

Buyers get an original tote bag, a stylus pen (the phone has a 3.3-inch touch display) to decorate pictures (see above), an 8MP camera, various nicola wallpapers, 39 different photo frames, and a total of 3,010 pre-installed emoji for cuter emails. Like its Android counterpart, the F-06D Girls’ is waterproof.

Japanese mobile carrier NTT Docomo plans to start offering both Fujitsu phones on January 20.



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Posted by admin January - 13 - 2012 ADD COMMENTS

Amazon has launched a new Send to Kindle PC application this week , which has been designed to make it even easier for you to send documents to your Kindle devices. Currently the new application is only supported on Windows PCs, but Amazon say a Mac version is currently being developed and will be arriving shortly.

The new Send to Kindle for PC enables users to transfer documents directly from their PC. By simply right-clicking on one or more documents, select print, then choose “Send to Kindle.”

Send To Kindle App

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Original Story New Amazon Send To Kindle App Makes It Easy To Send Documents To Your Kindle Devices


Geeky Gadgets, 2012. | Permalink | Unauthorized duplication and or distribution of our content is strictly forbidden Geeky Gadgets, 2012

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Posted by admin January - 13 - 2012 ADD COMMENTS

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The final tablet we got our hands on during ASUS’s CES showing was the MeMO 171. We’ve seen this little guy before as the Eee Pad MeMO 3D — but this time they’ve dropped the 3D and hope to upgrade Honeycomb to Ice Cream Sandwich in the near future. The included capacitive stylus and MeMIC Bluetooth companion phone/media play is all here. As for the rest of the specs, they are as follows:

  • 7" WXGA (1280 x 800) IPS panel with capacitive touch
  • 1.2GHz dual-core Qualcomm 8260 processor
  • 1GB RAM
  • 16GB/32GB eMMC internal storage and "ASUS Webstorage" options
  • WLAN 802.11b/g/n, Bluetooth 2.1 +EDR, and Qualcomm GPS One
  • 5MP rear camera with autofocus and 1080P recording and 1.2MP front camera
  • G-sensor, e-compass, light sensor, gyroscope, and proximity sensor
  • Micro-USB port, micro-HDMI (1.3a), and MicroSD card reader
  • 4400mAh lithium-polymer battery with 8.5hrs video playback
  • 7.8 x 4.6 x 0.50" and 14.2oz

You could pretty much file the MeMO 171 under one more ASUS device we’ll likely never see hit stateside. I can’t imagine something like this would do very well in the US and ASUS specifically mentioned they currently have no plans to bring the MeMO 171 anywhere outside of it’s homeland. What do you guys think? Heartbroken? Or is the MeMO 171 too gimmicky?



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Posted by admin October - 29 - 2011 ADD COMMENTS

UDID

Mobile app monetization and distribution networkW3iis announcing the results of its tests to determine whether or not an iPhone’s MAC address can serve as a replacement to the UDID (the unique device identifier), which Apple is phasing out as a way for developers to track an app’s users.

According to W3i, developers can and should begin tracking the iPhone’s MAC address as a UDID alternative, as it has successfully seen Apple approve its own application where this is the case. Unfortunately, this advice is arguably premature. Apple may let slip a single app, but if a large number of iOS developers began doing the same (tracking the MAC addresses, that is), Apple may certainly change its position on the matter.

For background, in August, Erick reported howApple sneaked a major change into iOS5: it was deprecating developer access to the UDID. The UDID, an alphanumeric string unique to each Apple device, has been used by mobile ad networks, game networks, analytics providers, developers and app testing systems likeTestFlight. In some cases, developers used the UDID to verify whether users were accessing their app from a new device or as a way to track users across apps.

Since that change was revealed, companies have been scrambling to come up with workarounds. OpenFeint announced its UDID replacement OFUID. AppsFire proposed an open source solution calledOpenUDID. And now W3i is suggesting developers use the iPhone’s MAC address – specifically the MAC address of the device’s Wi-Fi network interface.

The MAC address, also a unique identifier, is used for communications on a physical network segment. What W3i wanted to determine was whether or not that address could be reliably captured across multiple device types and with different configurations (e.g., airplane mode, Wi-Fi off or on, not in range, etc.)

Using its proprietary app, AppAllStar, which was submitted and approved on October 5th, W3i collected 78,662 MAC addresses from 10/5 to 10/22, representing 100% of the installs across iPhone, iPod Touch and iPad devices. The app was also resubmitted during that time (on Oct. 1oth) to correct some non-test related errors. In both cases, the company says it placed the code at a very high level while also naming the classes appropriately.

W3i, however, did find that 33 devices had a duplicated MAC address, which W3i thinks may indicate either jailbroken or knock-off devices. A subset of those had spoofed UDIDs as well. The data on where the duplicates were located is interesting. China and the Netherlands each had 9 duplicates, Italy had 5, Spain 3, Saudi Arabia 2, and Singapore, the U.S., Australia, Czech Republic and India each had 1.

Based on these findings, W3i is now recommending that developers begin collecting and storing Wi-Fi MAC addresses with the associated UDID and modify the application logic to use both UDID and the Wi-Fi MAC address.

Of course, all this advice may be worthless in the long run. A test involving a single application is by no means definitive proof that this is something Apple would allow on a larger scale. After all, considering that the removal of developer access to the UDID was intended to better respect user privacy, simply allowing developers to switch to a second unique ID would violate the spirit of Apple’s decision, if not the actual terms.



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